经营理念：以诚做事、以信经商、以德立业、以仁聚人、拼博进取、和谐共赢。

Enjoying work with sincerity, doing business with faith, establishing business with morality, gathering people  with benevolence, striving for prosperity and achieving harmony and  win-win futures.

企业宗旨：以客户需求为导向，持续超越客户期望，为客户和公司创造价值，实现共赢，为国家做出应有贡献。为员工提供公平、和谐的工作环境，发掘潜力，提供有竞争力的薪酬福利，实现人生价值。

Mission of the enterprise: Insisting customer demand oriented, continuously exceeding customer expectations, creating value for customers and companies, achieving win-win results and making contribution to our country. The company is required to provide a fair and harmonious working environment for all employees, to explore potential of all staffs, to offer a competitive salary and benefits and finally to realize life value.

公司愿景：让焊牛品牌成为低温焊接行业领跑者，匠心于微电子焊接与防护，做''傻瓜式''技术方案提供商。

Vision of the enterprise: Striving to extend the brand of HANNIU and make it popular in the low-temperature welding industry, expecting to provide systematic technical solution
for microelectronics welding and protection.

企业精神：“精于工、匠于心、品于行”，持续创新、匠心品质。

Spirit of the enterprise: To be skilled in daily work, be inventive in mind, be strict in improving quality. We pursue the highest honest in production and innovation to provide better quality.

服务理念：用心服务、高效务实。